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Managerial Finance Assignment

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Managerial Finance Assignment

Paper:individual – Blueprint for Professional and Personal Growth—Your Future as a Manager, With Executive Summary of Class and Managerial Finance Skills

As you begin this assignment, review the broad range of topics presented throughout the course related to using financial information for decision-making. Clearly, 8 weeks does not provide enough time to explore all the topics of this course as deeply as you might have liked.

For this final Reflection, select concepts or topics that resonated with you during this course, and commit to learning more about them. To bring this commitment to life, identify concrete action items that support your goal to deepen your personal learning experience in the coming year.

Then, consider the following:

What can you do now to integrate the experiences and insights you had in this course with your personal and professional development goals?
What are the most important things you are taking from this course that will shape your future and enable you to make a positive difference?
3. All components of this Assignment must be submitted as one document:

  1. Executive Summary: Write an Executive Summary of the course (2–3 paragraphs) that addresses the following questions:

Which content and assignments in this course improved your understanding of using managerial financial information to make decisions for your organization (or one with which you are familiar)?
What impact has your improved understanding of financial management concepts had or do you anticipate it will have on the value you will bring to your role within an organization?
How have the content and assignments in this course changed the way you think about the manager’s role within the organization in terms of financial management and the way you will specifically support financial management in your organization (or one with which you are familiar)?
In what ways does the content from this course affect a manager’s ability to create positive change within an organization?
To what extent can the content from this course contribute to social responsibility and positive social change?
How have the content and assignments shaped your goals now, and how do you anticipate they will shape your goals in the future?
2. In this course, you have expanded your understanding of finance in terms of the applications studied (e.g., weighted average cost of capital, bond and stock valuation, cash conversion cycle, etc.). You have also thought about the ways that financial management fits into the larger managerial framework of an organization. For this part, answer the following questions:

How would you integrate knowledge of financial management in your overall assessment of a business’s health and in your planning for growth?
How will your effectiveness as a manager increase as a result of your stronger understanding of managerial finance?
What ethics-based practices would you, as a manager, expect of your finance department?
How can financial management areas within your organization (or one with which you are familiar) effect positive social change within the organization’s serviced communities?

  1. Action Plan: Write a detailed Action Plan for one new goal for professional and personal development (you will continue to build on the list of goals you selected in your previous courses). Include the following in your Action Plan:

Your specific goal for professional and personal development, with an explanation as to why you selected this goal. Be sure to provide concrete and specific examples of why the goal is important, the extent to which this goal enables you to be an agent for positive social change, the personal or professional value you expect from achieving each goal, and how the goal relates to the resources reviewed in the course.
At least two objectives for the goal you have identified: Provide a rationale that explains how your objectives support the goal.
General Guidance on Application Length:

Your Assignment should be comprised of the following:

  • Executive Summary: Typically 2–3 paragraphs in length and no more than 1 page if single spaced
  • Analysis of how financial management fits into the larger managerial framework of an organization: Typically 1 to 2 pages (0.5 to 1 page if single spaced)
  • Action plan: Typically 1 to 2 pages (0.5 to 1 page if single spaced)

Refer to the Individual Reflection Grading Rubric for grading elements and criteria. Your instructor will use the rubric to assess your work.

To ensure that you follow the Academic Integrity standards you must take care to properly cite and reference any reused sections of previously submitted work.

All resources will be messaged to awarded scholar.

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Human Resource Assignment

Human Resource Assignment

Prepare a 700- to 1,050-word development plan that includes the following:

Assess the legalities of training.
Determine whether the plan could offend any of the protected classes.
Evaluate whether you will use the plan as the sole weighting for promoting and determining the eligibility of employees for opportunity to move forward at work.
Conduct a cultural assessment of your terminology.
Consider the various aspects of EEOC.
Use at least two (2) properly cited outside academic sources

Cite any sources according to APA formatting guidelines.

Part I

Prepare a 350 to 500-word executive summary as a team outlining the reasons why a company of your choice should invest in a mentoring program.

Include the following in the summary:

Provide the needs analysis assessment and outcome for a mentoring program
Determine if the mentoring program will be formal or informal
When will the organization realize the return on the investment
Evaluate any legal considerations of the program
Conduct a SWOT analysis that will summarize the Benefits and Risks of a mentoring program
Determine how the program will be measured

  1. Employee development is a career-long process. There is often more emphasis on preparing line employees for the next step than building good managers. Describe a manager development program with which you are familiar? What makes it successful? How is it different from other development programs in the organization?
  2. What are some mentoring practices that you have seen or participated in that were particularly effective? Why? How were the mentors chosen and how durable was the mentoring relationship?
  3. After watching the video, describe a situation with which you are familiar where coaching was used to guide an employee back in the right direction? Why was coaching a better choice, in the particular situation, than progressive discipline? Did it work?

(See Transcript attach its the video transcript you can read it than anser the question.)

  1. Discuss a situation where a manager or HR employee successfully mediated a disagreement between employees or a divergence of opinions? Was it a formal mediation program or an ad hoc intervention?
  2. “Discipline” does not sound like an employee development term but it can be if early steps are paired with well-developed action plans. Describe a situation with which you are familiar where an action plan was successfully used in a progressive discipline situation.

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Supply Chain for counterfeit drugs

Research and submit your report on “ Supply Chain for counterfeit drugs”

Marketing Mix

Discuss where their marketing mix strategies are similar and where they are different. Explain why.

Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.

Also, consider the element of ethical promotion and social responsibility toward consumers.

In addition to company websites, http://www.ibisworld.com/ and http://www.mergent.com/ are excellent resources to find information about markets and individual companies.

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Evaluate integrated marketing communications and its relationship to advertising strategy

Evaluate integrated marketing communications and its relationship to advertising strategy

Paper : Part C: Your Marketing Plan

To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.

Write a six to seven page paper in which you:

  1. Develop the company’s branding, pricing, and distribution strategy.
  2. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
  3. Develop the differentiation strategy in relation to the closest competitor.
  4. Establish whether the company’s intention is to be a leader or follower within the industry.
  5. Specify two social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
  6. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
  7. Use at least five academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

o Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

o Develop strategies to assess performance and achieve marketing goals.
o Develop pricing strategies and distribution channels for products.
o Analyze integrated marketing communications and its relationship to advertising strategy.
o Evaluate marketing research tools involved in the marketing process.
o Use technology and information resources to research issues in marketing management.
o Write clearly and concisely about marketing management using proper writing mechanics

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Analyze the significance of “price” in a free market economic system

Analyze the significance of “price” in a free market economic system

Part 1-

  1. Describe and provide examples of four different strategies for reaching global markets,
  2. When describing the state of the U S economy, reporters often refer to the nation’s GDP, its unemployment rate and the CPI. Explain what each of these terms means and why each measure is significant.
  3. Describe at least 3 ways that government can foster entrepreneurship and encourage the creation of wealth.
  4. Identify and describe the 4 basic rights that form the foundation of capitalism.

5.analyze the significance of “price” in a free market economic system

  1. Identify and discuss the social responsibilities of a firm to the four stakeholders described in your text – customers, investors, employees and society.

Part 2-WHAT:

choose a person, group, event or place and write about the subject in a way that brings the subject to life for the reader. Develop your thoughts and present them with specific and relevant examples, while applying effective writing strategies and appeals.
5 pages, double-spaced w separate reference page

Topic is”a profile on a company named Span Inc that provides support for new release prisoners” do need you to NOT write a kind of simple company report like one might do for a business class, where you look at profits and marketing plans and competition, etc.

Instead, I need you to humanize the topic–is there anyway for you to observe or report on how they interact with new release prisoners,by maybe taking an example (that sounds awful but what I mean is focus on one person or several people who are going to be released) and what obstacles they typically face, and how Span tries to assist them with these obstacles.

If you look at the post from Friday on the heroin addict: Bebinger, M. (2015, Sept. 25) After seven overdoses, Joey searches for a reason why he’s still here. WBUR CommonHealth. Retrieved from http://commonhealth.wbur.org/2015/09/joey-heroin-addiction-battle

This is kind of what I mean. Joey is the topic but he is meant to humanize the larger group/condition of addiction and what ‘typical’ obstacles they face.

Due to confidentiality I could understand why profiling people about to be released is problematic for you, but again I do want you to think of some way to get at the WHO and the WHY of this topic rather than a simple profile of the company.

Another thought, in profiling the company, and if you can’t really profile the prisoners themselves due to confidentiality, maybe you can profile one of the counselors who work with prisoners and that person (who again presents the larger topic of what this company tries to do) could tell you about the typical obstacles that s/he faces and that her clients/prisoners face as they try to reintegrate prisoners into society.

For example, I’d think women prisoners face unique challenges that perhaps male prisoners (without children) face? But I don’t know. That’s what your profile of this GROUP of people (prisoners being released) would show via the interview and observations of the company (and perhaps an employee/counselor who helps prisoners) would show.

A Profile Essay informs readers, provides insight, and uses vivid details about a subject. Unlike an essay based on experiences of its writer told in the first person, a profile offers the reader better understanding of an outside subject. This assignment presents subject matter for a specific audience and purpose and will lead you to identify main ideas, supporting evidence, and conclusions. It will also provide practice in form, organization, syntax, diction, style, and tone, while reinforcing that writing is a process requiring substantive revision.

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Analyze the effectiveness of social media in the selling of banking services and products.

Analyze the effectiveness of social media in the selling of banking services and products.

Social media is one of the most powerful networking platforms in the business world today. The use of this has been constantly increasing throughout the years as more people believe in its potential and it has proven to serve many purposes. According to Prodanova et al. (2015) the attributes that attract clients towards m-banking channels such as simplicity, practicality, rapidity of services, and modernity. Furthermore, comfort, accessibility, security, privacy, independence, continuity of service, full operation ability, charges are among the essential functional aspects that clients value. Both modern and traditional companies have indulged in the use of this platform due to its effective process of enhancing customer service as it enables a more personal relationship with individuals. The banking sector, being one of the most important entities in the current world, rely heavily on customer service due to its necessity in offering faster support, attention, information about the novelties and their selling product. The aim of this research study is to determine whether banks are achieving an optimal outcome with the use of social media.

Study Purpose

The study aims are to determine if banks are making optimal use of networks, differences between the primary entities in the use of their systems, details such as security, treatment, their use of business opportunities on the part of the banking entity. The purpose of this study is to pick up the definite idea of the use of this social networks within the most important banking entities in Spain and to create the ideal prototype of care using social media networks.

It will be in the best interest to pursue the topic through comparison between the significant banking entities and the use they give social media, how they direct themselves towards their customers, the treatment customers receive if there are existing ways of getting products without having to go to the banking branch. On the other hand, how the client feels when he’s getting the customer service through these social media platforms and, if he or she would prefer a conversation through the mobile phone if this generates distrust or trust, dependency or reliance, confidence or fear, security, or insecurity, and convenience or inconvenience.

Significance of the Study

Communication studies cover issues of human interaction with other individuals as well as institutions around them on various topics. This topic fits within the communications field as social media allows banks to connect with their customers in a completely different manner. Social media marketing throughout Facebook, game app, Twitter, and Instagram are becoming a convenient channel for retail customer interaction. According to Miranda (2013) in recent times, the online user-generated content through online social media networks has grown intensively. Collaborative projects, content communities, virtual game worlds, social networking sites, virtual social worlds, as well as blogs and microblogs are part of the social media technologies that are flourishing even in the global financial sector.

Prodanova et al. (2015) opine that currently balance checks, money transfer, ticket purchase, bill/tax payment, and hire mobile alert systems are performed through m-banking, hence the future is likely to have internet banking taking over the banking activities. This means that studying relevance, trends, and role of social media platforms becomes an important move the organizations could consider if they’ve to remain competent and relevant in business. Furthermore, it helps in the building of literature in business as an academic field so that the future scholars can explore It deeper and accrue relevant information.

Torres-Toukoumidis & Marín-Mateos (2017) mention that the 2015 National Institute of Statistics found out that 96.5 percent of the Spanish community own mobile phones, from which 22.7 percent use the internet in activities linked to bank accounts management. Similarly, Ditrenia’s study of 2015 indicated that fifteen million people in Spain have embraced mobile banking usage in control of their finances. With such findings, there is a forecast that by 2020 eighty percent of smartphone activities shall be on the banking market. Case studies

At the moment banks like Caixabank initiated digital platforms like Blackberry’s Apple World, Android Market, and AppleStore for financial service distribution in transfers, management of accounts, checking of balance sheets, customer service, and agency location in 2009. Afterwards, BBVA pioneered mobile payment application came out and enhanced bank management, consultation. The trend here shows that almost all banking institutions are utilizing digital and social media current trends in uplifting their business, innovatively running their affairs, acquiring clients, and expanding.

Objectives

The study objectives are to:

  • Determine the client’s profile that utilizes social media to contact with bank entities.
  • Evaluate the effectiveness of social media in the selling of banking services and products.
  • Determine the level of satisfaction of clients who use social media to contact their bank.
  • Establish the limitations found in the use of social media.
  • Compare the most known bank entities, choosing the best of each to create the customer service for the social media use.

The attainment of the above objectives in the study project call upon an analysis and comparison of prominent bank entities in Spain. Such banks include BBVA, Caixa, Santander bank through which data on social media usage, personalized use processes, customer service and commercial talks/information will guide the study.

Comparative analysis of Spanish Banks

Santander Bank utilizes social media platforms such as Twitter, YouTube, Facebook, Pinterest, and Google plus banco to seek customer satisfaction, incidents, complaints, brand experience (Santander Bank, n.d.). The social media applications have enabled them to serve diverse clients such as institutions, universities, corporations, and private banking clients, as well as individual clients. Furthermore, through the platform, they offer financial education, show their channels and accessibility. BBVA, on the other hand, responds to comments in their twitter, Facebook, online forums, and blogs through a communication system that has improved its feedback to more positive comments and less negative feedback by 1.5 percent (Wamba et al., 2016). The IBM analytical systems analyze brand perception, create delighted clients, establish prospects of making new clients and monitor their activities to retain them.

According to BBVA, Creating opportunities (2017) since the transformation towards a digital ecosystem in 2016, BBVA has managed to have a unique customer experience, a new quality model that offers real-time customer feedback, rapid identification and implementation of improvement opportunities and increased functionalities. The company’s improvement and enhancement of mobile banking applications in Chile and Colombia have doubled sales, which were1.4 million products sales and a 60% increase customers’ interaction volume in 2016. In 2017, the increased distribution models, and physical network efficiency emerged in its other branches too. BBVA (2015) notes that there is a comprehensive account of how BBVA Bank in Spain has reinvented itself into a digital age institution and the benefits accrued. The document reviews the new multinationals, future business models, talent and cultural innovation and leadership. Though the BBVA (2015), it is possible to learn how electronic technologies work and its role in the future business.

Finally, Caixabank, which is the first bank in Spain is known for installing the digital focus through electronic transactions, and about 55 percent internet and mobile channels. It is the leading Spanish bank with the international acquisition, and a 15 % market accessibility, value creation as well stock market accessibility and at least 13.6 million clients within its business model. The bank offers crowdsourcing platforms through which they receive client ideas, online banking since 2009 with an active mobile and online base (CaixaBank, 2014). The platforms have maintained clients and given a high rating reputation to the bank. All the three banks have had a successful creation of digital databases, a lot of people now stock through their platforms, the implementation took off making them digital transformation leaders (Quesada, 2016). The use of digital has attracted a lot of talent and great entrepreneurs culture.

Theoretical framework

Given that the study is focusing on the social media platform, its usage among the clients, and related issues, the suitable prism to apply is social media theory. According to Kaplan & Heinlein (2010), the social media theory, social factor evaluates the level of presence of a media through the aspects of physical, acoustic, or visual contact. Intimacy and immediacy influence it making it highly or lowly present. Similarly, there are the tenets of media richness that assumes that communication can resolve ambiguity and reduce uncertainty due to the differing degree of richness they contain at a given time. It will be possible to answer how social media impact the brand value a company in this day and age.

Methodology

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Research Design

The study methodology will be both qualitative and quantitative; that is a mixed approach to determine the relevance of social media platforms in the banking sector. The usage of social media platforms will be considered as a focal component that will enhance the examination of forms, the relevance of social media, and its usage in the current banking and overall business world.

Research Instrument

The study instrument will be a questionnaire that contains about ten validated questions, which focus on diverse ages of clients and from three Spanish different banks namely; Caixabank, BBVA, and Santander. The questions on the variables and research questions will have a Likert Scale measuring 1-5 with Always 5 Often 4 Not aware 3 Sometimes 2 Never 1. Its evaluation will enhance efficient and quick coding and analysis on the computer excel and other functional programs. The questionnaire will have items that will inquire about whether the customers utilize social media, the time they contact social media in the banking services and products, and satisfaction level. It also assesses if they would use social media again for this use, their attitude towards wait time and the process to be followed in the usage of the platform, and reasons behind clients entry into the social media. Then there is the most used social media platform applied in the banking services and products, the thought about social media and its continuity. These are the type of questions that the study will be asking the questionnaire. Consider the attached survey in Appendix 1.

Validity and Reliability of Data

To test validity and reliability, there will be interviews with the Public relations personnel or managers of the three selected Spanish banks that will serve it ascertaining the truth, reliability, and dependability of the information gathered from customers. Similarly, it will be significant to evaluate the ads and brochures of the selected three Spanish banks for it will expose the marketing and client response on their websites and company at large. A comparative analysis of the three Spanish banks will show the reliability of data as well as present diverse views of the nature of social media, its role and operation in the banking sector in relation to the clients.

Research Analysis

After collecting the data, the analysis will be enhanced through classification of data based on the study objectives, coding under specific titles based on the variables and the research questions, and offering both narration and organization of the items.

Overall, now the social media platform is a business strategy that indeed provokes the interest of people, allows self-assessment, persuasion, and the pursuit of potential client’s investment, engagement, organization, and experiment. The commonest social media platforms that companies use are; Google plus, Facebook, and LinkedIn. In the evaluation of the importance of social media and application in banks, it is clear that the clients use to search for products, comment on services offered by companies, order for goods, transact business, and follow up on organizational processes. Besides, social media is often used in improving customer retention, client acquisition, and marketing through images, analysis of client attitude, and promotions. The Spanish companies have proved the significance of social media through the innovative and expansion achievement they have attained while dispensing bank services and selling products. The idea has been adopted by a number of new multinationals for future business models, talent and cultural innovation and leadership. Therefore, an exploration of social media and usage in banks in critical in acquiring more relevant facts about its clients, usage and safety.

References

BBVA. (2015). Reinventing the company for a digital age. 1-468. Retrieved from https://www.bbvaopenmind.com/wp-content/uploads/2015/02/BBVA-OpenMind-book-Reinventing-the-Company-in-the-Digital-Age-business-innovation1.pdf

Cafral. (2014). Uses of Social Media by Banks. 1-9. Retrieved from http://www.cafral.org.in/sfControl/content/LearningTakeaWays/1216201531637PM-CAFRAL-LT-Uses-of-Social-Media-by-Banks.pdf

CaixaBank. (2014). CaixaBank – the leading force in Spanish retail banking. 1-85. Retrieved from https://www.caixabank.com/deployedfiles/caixabank/Estaticos/PDFs/Inversores_institucionales/20140423_Caixabank_corporate_presentation_en.pdf

Kaplan A.M., & Haenlein M (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53, 59–68.

Kirakosyan, K. (2014). The managerial view of social media usage in banking industry: case study for Romanian Banking System. Proceedings of the 8th International Management Conference, (pp. 225-232). Romania. Retrieved from http://conferinta.management.ase.ro/archives/2014/pdf/21.pdf

Miranda, F. (2013). Evaluation of Social Networks Sites in the Banking Sector: An Analysis of Top 200 International Banks. Journal of Internet Banking and Commerce, 18(2), 1-17. Retrieved from https://pdfs.semanticscholar.org/73bf/cf007ce0ca90ea792e93f8bf002e4dcfd6f3.pdf

Prodanova J., San-Martín S. & Jiménez, N. (2015). The present and the future of m-banking according to Spanish bank customers. Business Review, 1-24.

Quesada, V. (2016). Digital banking transformation: BBVA vs. Banco Santander. Retrieved from https://www.finextra.com/blogposting/12805/digital-banking-transformation-bbva-vs-banco-santander

Santander Bank. (n.d.). Sustainability. Retrieved from https://www.santander.com/csgs/Satellite?appID=santander.wc.CFWCSancomQP01&c=GSAgrupAsset&canal=CSCORP&cid=1278689260115&empr=CFWCSancomQP01&leng=en_GB&pagename=CFWCSancomQP01/GSAgrupAsset/CFQP01_GSAgrupAssetInformacion_PT10

Torres-Toukoumidis, A. & Marín-Mateos, D.P. (2017). Gamification in mobile applications for banking services in Spain. Vii(13). doi:orcid.org/0000-0002-7727-3985

Wamba, S. F., Akter, S., Kang, H., Bhattacharya, M., & Upal, M. (2016). The Primer of Social Media Analytics. Journal of Organizational and End User Computing, 28(2), 1-12. doi:10.4018/JOEUC.2016040101

Appendix

1.Questionnaire

  1. Do you offer social media elements or platforms to the clients while serving or selling them products? Always 5 Often 4 Not aware3 Sometimes 2 Never 1
  2. Tick the platforms you use? Twitter, Facebook, Gamepads, Mobile services, ATM, if others name them.
  3. Do you meet the customer service through social media platform(s)? Always 5 Often 4 Not aware3 Sometimes 2 Never 1
  4. Do your customers like the wait they must follow through using this platform (s)? Always 5 Often 4 Not aware3 Sometimes 2 Never 1
  5. Do clients follow your platform(s) for promotions? Always 5 Often 4 Not aware3 Sometimes 2 Never 1
  6. Do the clients utilize the platforms for customer service? Always 5 Often 4 Not aware3 Sometimes 2 Never 1
  7. Do the customers use the platforms for publicity purposes? Always 5 Often 4 Not aware3 Sometimes 2 Never 1
  8. Which of your social media platform (s) is most used in banking products or services? Twitter, Facebook, Mobile Service, gamepads, other (Name it)
  9. Which social media platform they would use to contact their bank? Twitter, Facebook, Gamepads, Mobile services, ATM, if others name them.
  10. Do your clients think the social media platform is the right way to go? Always 5 Often 4 Not aware3 Sometimes 2 Never 1
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