Social Marketing Top Research Questions

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Question 1411 Sales Teams and Social Media

Provide 3 paragraphs in APA style with references and citations. Critical thinking is needed. Do you feel the sales team, public relations team, or both should have direct access to managing social media in addition to the marketing team? Find examples to support your answer and be specific.

Does your perspective apply across various types of industries? If not, why not?

Question 1412 Blog 5

Please consider this website and four blog posts. I need a new blog post in APA style with references and citations.

2 pages. Critical thinking is needed. Please provide the Best Practices for Blogging. Identify some best practices for blogging/tweeting.

Does my industry employ some of these best practices? Include references and analysis of various resources.

Question 1413 Brand Performance

Provide 1,5 pages in APA style with citations and references. Critical thinking is needed. Also, I need questionnaires. See below. For several years, Apple has been locked into an exclusive contract with AT&T for its iPhone distribution.

Now that the iPhone is available from Verizon as well, would one expect its sales to increase significantly? Will it be enough to slow Google’s Android growth? Select one of the following products/brands:

Apple (iPhone only) Develop a short questionnaire (five or fewer questions) to collect information about consumer perceptions.

Question 1414 Brand Maintenance

Please provide 1,5 pages in APA style with references and citations. Critical thinking is needed. Use the links.

Hershey’s bars have been a staple of the American chocolate diet since the late 1800s when the company was founded as a subsidiary of the Lancaster Caramel Company. Over the years it has focused on one thing – the consumer sweet tooth.

Visit the Hershey website and examine the range of different products the company now offers. Focus on the Hershey Kisses product. What has Hershey’s done to keep that little piece of chocolate a favourite over the years? A little research (visit the Candy Professor’s website) may point out a blip or two in the company’s Kisses success story.

For example, at one point the company had some dubious rules about how many “Special Edition” brand extensions a retailer needed to carry. Retailers, with already jammed shelves during a holiday season, rebelled, and the rules were dropped. Consumers were unaware of the issue. Over the years, there have been over 55 extensions of Hershey Kisses.

While some have had a limited reaction from consumers, most have been extremely successful. Still in your group, discuss why you think that Hershey has been so successful with its Special Edition extensions of the Kisses line.

Should it continue to depend on Special Edition flavours? Where would you take the Hershey Kisses brand next?

https://www.thehersheycompany.com/en_us/this-is-hershey.html https://www.hersheys.com/en_us/products/hersheys-kisses.html#/Send-a-customized-HERSHEY%27S-KISSES https://candyprofessor.com/2010/03/05/hersheys-kisses-facts-candy-professor-style/

Question 1415 CRM initiatives

Please provide 3-4 paragraphs in APA style, citations and references needed. What are some potential gaps or pitfalls (personally or professionally) in social client relationship management (CRM) initiatives?

Question 1416 Social Marketing Brands and Risk

Please write a blog post in APA style 1.5 page, citation and references needed. Social Marketing Brands and Risk. In your industry, discuss the challenges and risks experienced with taking the brand social, or not taking the brand social. Include current examples to support your conclusions.

Question 1417 Marketing Micro/Macro analysis

This is a marketing plan. My produce is customised baby food subscription boxes, and need to analysis in two-part: suppliers(Micro), and technology(Macro). All these two analyses need to base on the real data(can search from Google) of Newfoundland province, Canada.

Question 1418 Social Marketing Brands and Risk

Please provide 2 pages in APA style with references and citations. No plagiarism. It is a blog, not a paper. Critical thinking is needed. In your industry (Coca-Cola), discuss the challenges and risks experienced with taking the brand social, or not taking the brand social. Include current examples to support your conclusions.

Question 1419 Sales Teams and Social Media

Provide 3-4 paragraphs in APA style with references and citations. Critical thinking is needed. Do you feel the sales team, public relations team, or both should have direct access to managing social media in addition to the marketing team? Find examples to support your answer and be specific.

Does your perspective apply across various types of industries? If not, why not?

Question 1420 Blog 5

Please consider this website and four blog posts. I need a new blog post in APA style with references and citations. 2 pages. Critical thinking is needed. Please provide the Best Practices for Blogging.

Identify some best practices for blogging/tweeting. Does my industry employ some of these best practices? Include references and analysis of various resources.

Question 1421 Brand Performance

Provide 1,5 pages in APA style with citations and references. Critical thinking is needed. Also, I need questionnaires. See below. For several years, Apple has been locked into an exclusive contract with AT&T for its iPhone distribution.

Now that the iPhone is available from Verizon as well, would one expect its sales to increase significantly? Will it be enough to slow Google’s Android growth? Select one of the following products/brands. Apple (iPhone only) Develop a short questionnaire (five or fewer questions) to collect information about consumer perceptions.

Question 1422 Brand Maintenance

Please provide 1,5 pages in APA style with references and citations. Critical thinking is needed. Use the links Hershey’s bars have been a staple of the American chocolate diet since the late 1800s when the company was founded as a subsidiary of the Lancaster Caramel Company. Over the years it has focused on one thing – the consumer sweet tooth.

Visit the Hershey website and examine the range of different products the company now offers. Focus on the Hershey Kisses product. What has Hershey’s done to keep that little piece of chocolate a favourite over the years? A little research (visit the Candy Professor’s website) may point out a blip or two in the company’s Kisses success story.

For example, at one point the company had some dubious rules about how many “Special Edition” brand extensions a retailer needed to carry. Retailers, with already jammed shelves during a holiday season, rebelled, and the rules were dropped.

Consumers were unaware of the issue. Over the years, there have been over 55 extensions of Hershey Kisses. While some have had limited reactions from consumers, most have been extremely successful. Still in your group, discuss why you think that Hershey has been so successful with its Special Edition extensions of the Kisses line.

Should it continue to depend on Special Edition flavours? Where would you take the Hershey Kisses brand next?

Question 1423 Starbucks

In your own words, detail the global position of your selected brand. Where does the brand originate? In what countries is the brand marketed? Are there differences in how the brand is marketed around the world?

What about the brand appeals to you as a consumer? Are the elements that appeal to you applicable globally? If so, why? If not, what would be necessary to change? My brand is Starbucks

Question 1424 Branding in a Global Market

Select a brand that you regularly purchase or use – this can be any brand relevant to you as a consumer. In your own words, detail the global position of your selected brand.

Where does the brand originate? In what is the brand marketed? Are there differences in how the brand is marketed around the world? What about the brand appeals to you as a consumer? Are the elements that appeal to you applicable globally? If so, why? If not, what would be necessary to change?

Question 1425 Unit I Homework Assignment

research a company of your choice to compile a SWOT analysis. Create a visual chart using Exhibit 1.1 on page 6 as a format guideline for submission. The SWOT analysis needs to include all four elements including the strengths, weaknesses, opportunities, and threats.

A minimum of five selected internal factors (finance and management must be two of the five) and five selected external factors as demonstrated in Exhibit 1.1. Evaluate the chart to determine current and future overall strategies based on the organisation’s business, mission, and goals. Your paper submission should be a minimum of two pages in length.

Question 1426 Field Experience Interview

You must interview a person who works for Walt Disney company and ask two questions about how they market, their ‘product,’ industry issues, etc. For more information, you must check the attached file. There are the questions you have to interview.

Question 1427 Consumer Analysis Audit

Format Your audit will be approximately 7-10 pages in length. In addition, you must include a cover page and a reference page. You may follow the suggested audit process and add any other relevant consumer behaviour concepts you think will enhance or support your audit findings.

For example, you may incorporate one or more of the concepts from the weekly Threaded Discussions: heuristics, means-end chains, new consumer trends, vicarious learning, etc. To improve readability, include headings and sub-headings to divide your audit into sections. You must support your findings, recommendations, and conclusions with information from a variety of resources, such as the textbook, journal articles, and trade publications (specific to the type of retail store you selected).

Every fact or theory you use that is not your own must be documented using APA style guidelines. There is no minimum number of resources required but you should use at least six or seven for a subject of this depth.

Check out this Web site for a quick and easy way to do reference citations in-text and reference citations in a list at the end of your audit: http://www.apastyle.org/learn/quick-guide-on-references.aspx You must also include your own primary research and findings that you described in your interview paper last week.

In addition, you might: · Collect and analyse any print advertising, television commercials, radio ads, etc. for the selected store or its competition · Take photographs of the store, if you have permission – photos will enhance your audit! Critical Components of a Consumer Analysis Audit Develop relevant elements from the following list to include in your audit:

Introduction Name of store selected Purpose of audit Consumer effect and Cognition Consumer satisfaction Knowledge and beliefs about the brand Meanings and beliefs about the products/services sold Product knowledge – attributes, consequences, value, self-relevance Consumer-product relationship with products or brands Exposure to store information – attention and comprehension Brand equity – evaluation of the brand from a consumer perspective Consumer perceptions and attitudes about the store

Emotional states of consumers in the store Overt Consumer Behaviour Analysis of the common behaviour sequence for a retail store consumer goods purchase (Information contact, Funds access, Store contacts, Product contact, Transaction, Consumption and disposition, Communication) Vicarious learning or modelling opportunities How is the retailer influencing consumer behaviour – promotions. The Consumer Environment Social environment Physical environment – location, store layout, in-store stimuli (lighting, smells, noises) Store layout – grid or freeform.

Take photographs of the store, if you have permission – photos will enhance your audit. The five generic consumer situations – information acquisition, shopping, purchase, consumption, and disposition Culture and cultural meanings in products Subculture – demographics, income, lifestyle, social class, reference groups, and family Trends that impact consumers Market segmentation Evaluate the effectiveness of the retailer’s apparent marketing mix strategy Price strategies Promotion strategies –

Collect and analyse any print advertising, television commercials, radio ads, etc. For the selected store or its competition Product strategies Customer satisfaction policies Optional – Interview the manager or sales staff to learn more about current marketing strategies Conclusion:

How could the marketing strategy be improved (made more effective)? Support findings with concepts from the course and “Wheel of Consumer AnalysisRecommend an improved marketing strategy for the retail store.

Question 1428 Company Analysis

You must follow the Grading Rubric and the content that you have to do company analysis. -And your chosen company is SAMSUNG. I will give you two more samples of this assignment so you to understand the involved nature of this analysis.

Question 1429 POWTOON Digital video

Acting as a consultant for your chosen brand, you are required to produce a digital video. The video should clearly outline a proposed plan of action on how the brand could successfully enter and evolve in the host country. The digital video must be created using POW TOON/Powerpoint and be 5 min long. The video must have a recorded voiceover. There also needs to be a script.

Question 1430 Consumer Brand Engagement in Social Media

1- The question

2- The article which needs to presentation and critique (Consumer Brand Engagement in Social Media: Conceptualisation, Scale Development, and Validation)

3- marking guide

4- how critical reading

Question 1431 Service organisation and employees

Short critical and value essay based on three articles about Service organisation and employees, namely, Service Employee Burnout and Engagement. The Moderating Role of Power Distance Orientation, Influences of organisational investments in social capital on service employee commitment and performance and Missing link in the service profit chain:

A meta-analytic review of the antecedents, consequences, and moderators of service climate.

I will upload them. – 300 words approximately excluding references. – 3 paragraphs – paragraph

(1) should cover the importance of the research issue from the student’s point of view. – paragraph

(2) should cover the main findings from the articles. – paragraph

(3) should cover gaps for future research. these gaps should be specific to produce future research questions which will improve Service organisation and employees Programme learning goals
• Be knowledgeable users of relevant theory

• Be critical readers of academic literature

• Be effective analysts of information

• Be effective written communicators Paper learning outcomes

1. Develop an understanding of traditional and contemporary perspectives of customer behaviours in services, the role of service providers, and social and technological impact on the service experience.
2. Diagnose insights and an understanding of service literature through analysing current articles.

Question 1432 Marketing

Find a current article of substance in the business press (the Wall Street Journal, the Financial Times, Fortune, Bloomberg Business week, Inc., etc.) that discuss topics you have covered in this course at this point.

Although you’ve only covered the course material up to chapter two, you will be surprised by the amount of terminology you have already learned. If you are having trouble finding an article, read through the table of contents at the beginning of the book to familiarise yourself with the names of concepts that will be presented later in the course.

Read your article carefully, making notes about relevant content. Write a three-four page summary of the key points in your article.

If you are unfamiliar with a term or concept that is central to the article, do some research in your textbook. Relate these key points to the concepts in your text by citing page numbers. Armstrong, G., Kotler, P., & Opresnik, M. O. (2017). Marketing: an introduction. Boston: Pearson.

Question 1433 Philanthropic Initiative

Reflect on the readings and your own personal experiences with Corporate Social Responsibility (CSR).

Think of Philanthropy as one element under a CSR umbrella. Other elements could include: Ethics, Environmental Care, and Sustainability, to name a select few. Design/Create a new product or service-based organisation of your own and address the following:

1. Construct a “simple” [4 – 5 steps] marketing plan and cite at least two (2) metrics centred on a philanthropic initiative. Provide an example of each.

2. Is this a strategic marketing application that can be used to: grow sales, solidify [new] brand, etc?

3. How does the philanthropic set of initiatives stack up to the targeted competition? Will the consumer pay attention to this as they assess using your company? If not, how can you drive a process to gain attention? If yes, then how should or will your company interface?

4. Develop at least go-forward two recommendations and include a paragraph of closing, in-depth conclusions using course and researched materials to pull the assignment together. Submission Guidelines:

Use 12 font and double space. Submit a minimum of 1 1/2 page word document. Include the name and title of the assignment. List academic-based references used and show in-sentence citations (both using APA 6th ed.).

Question 1434 Marketing

Give some thought to the highs and lows of the American economy over the past 18 months. What have been the consumers’ reactions to those changes? Consider fuel prices and the impact on purchases of electric cars.

MUST BE DONE IN 2-4 HOURS AND BE 300-400

Question 1435 Marketing Project Plan

Marketing Project Plan Goal: Students will prepare a marketing plan for a sports team or organisation. The purpose is for students to apply and synthesize the material presented on sports marketing during the semester so that they understand marketing principles applied to the sports environment.

Assignment Elements:

1. Provide a detailed description of the product or brand and the entities it is a part of.

2. Define the marketplace and the various segments that you wish to reach in that market in regard to customers and corporate partnerships. Be specific in stating how wants and needs are being met.

3. Present a SWOT analysis for the idea.

4. Describe the product and its extensions. Create a matrix for product positioning using price and level of excitement and price and level of performance in comparison with other sports products in the market.

5. Discuss strategy for pricing of tickets, concessions, and sponsorships.

6. Present promotions that will be used to create awareness and increase the value of the experience.

• Explain how and where advertising will take place. • Give personal selling strategies.

• Explain which and how promotions will reach various segments.

• Have season-long in-game promotions for halftimes and time-outs when applicable.

• For game promotions, include the contest that the promotion will be used for. You should have a promotion for all home games.

7. Present the public relations strategies to be used. Format Requirements: The paper is to be clear and concise, and students will lose points for improper grammar, punctuation, and spelling.

The paper is to be no shorter than 10 pages nor longer than 15 pages in length (typed, double-spaced) excluding the title, abstract, and references page.

A minimum of 7 references is required. Students will automatically lose points if these guidelines are not followed. All journal articles, media, and books should be referenced according to APA style (the library has a copy of the APA Manual).

Question 1436 Advertising digital media planning

I need to create a website and analyze it. I have already created the website. i attach the picture of the website in the document and I attach the example. just do like in the example and format that I attach also. thanks, it’s only a little work. and i need this asap please offer if you can help to finish in 4-5 hours. thanks also please use simple vocabulary

Question 1437 Wells Fargo

Wells Fargo is one of the largest banks in the United States. Recently it has come under fire for fake bank accounts, insurance fraud, overcharging customers for services they did not request, and a number of other issues. Bank leadership has been a revolving door, but many believe there is much more house cleaning to occur.

Based on what you have read and know about Wells Fargo, discuss the role they should have played in terms of social responsibility and the underlying ethical issues that need to be addressed. You will find it helpful to do a web search of some recent articles to shed further light on the situation.

Question 1438 Marketing

There is a website that managers can use to know something more about the competition. Our discussion of the external variables mentioned both competition and technology. This short exercise brings the two together. Go to: www.keywordspy.com.

Poke around the website to look at the various report options for box stores such as Walmart and Target. You do not need to register for a sample demo unless you really want to do so. In a short report, about 300 WORDS, tell me two things you found interesting and why you were curious about them.

See what turns up. If you click on the question mark, you can read some helpful information. You might find it helpful to watch the related video from the company. It is a bit of a sales pitch but offers helpful information. Your assignment should be submitted as an attachment.

Question 1439 CLASS DISCUSSION FOR BUSINESS

In an earlier assignment, you looked at marketing efforts relative to electric cars. In this assignment, let’s explore the importance of psychographics in marketing to a particular audience. Tesla is at the forefront of producing and marketing electric cars.

In fact, they are accepting deposits for a model that will not be available until sometime in 2017. What type of consumer is likely to be attracted to an electric car and willing to commit to purchasing one that will not be available for another year? Tell us what you think this consumer profile looks like in terms of attitudes and opinions, lifestyle, etc.

Question 1440 Solar Energy Marketing Plan

Through the assignment demonstrate the depth of knowledge of key issues and concepts in International Marketing by:

• Researching a current important issue or area of International Marketing

• Demonstrating how the concepts and frameworks covered in each topic session of the course relate to your area of research

• Explaining how the concepts covered in each session integrate and relate to each other within your area of research

• Critically evaluating your research data using an analytical approach informed by concepts and frameworks covered in this course

• Presenting and defending the conclusions from your research and analysis in a written paper Background You have recently been appointed to the role of International Market Development Manager for a company, market sector, and country chosen from the list below.

The company has been marketing its portfolio of products with much success in its home country and internationally for over a decade. The company is well renowned for its dedication to high-quality, premium products and is admired by competitors for its innovativeness and NPD skills.

Building on its success, the company is now ready to expand further abroad into new markets and you have been tasked with identifying and critically evaluating this new country market as a potential for market entry and compiling a preliminary marketing plan that will help the company launch a selected range of products in your chosen country.

More specifically, you are required to compile a report, to be submitted to the Board of Directors, which addresses the issues outlined below. In addressing these tasks, it is essential that you draw on a wide range of secondary research, and make extensive use of relevant theoretical frameworks, concepts, and tools to structure and inform your analysis, discussion, and recommendations.

You must investigate B2B (Business to Business) marketing within the international market entry and development in India, and focus on particular Solar Energy.

Tasks: 1.Potential Market Assessment: You are required to critically evaluate your chosen country’s market’s potential and to arrive at a conclusion regarding its attractiveness (using appropriate market assessment tools and frameworks). Please ensure that your analysis covers all relevant macro and micro environmental factors impacting the market, including an analysis of consumer behaviour and the competitive situation characterising the industry sector.

You will also need to pay due attention to trade issues, such as tariff and non-tariff barriers, and provide a good insight into specific trends that can be observed in the industry sector, by making reference to both current and anticipated future developments. Please ensure that you clearly justify to the Board of Directors why this market offers significant potential for future growth.

2. Product and Branding: Based on your analysis of the market, you are to determine the types of product or key product features/benefits, which you believe will hold the greatest potential for the market.

Please clearly justify your choice and provide full details of the chosen products alongside proposed packaging (if appropriate), insight into problems, key issues, and opportunities, and how they could be addressed: 50% of marks in outlining your proposed strategies, you will need to make reference to the issue of standardization versus adaptation and demonstrate to which extent, and why, some adaptation of product strategies may be required, by drawing on relevant factors in the market.

You will also need to make reference to branding issues that may need to be considered in launching the selected product range into the chosen market.

3. Target Market and Product Positioning:

3.1 At which type of consumers, businesses or organizations should the product range be targeted, and why? Please clearly outline a suitable target market, providing as much detail and justification as possible and grounding your recommendations in relevant research findings.

3.2 How should the product range be positioned vis à vis competitive offerings, and why?

4. Distribution Strategies: Based on an investigation into the structure of the market in the sector, and bearing in mind your intended target market and product positioning outline some preliminary distribution strategies for your chosen product range.

5. Communication Strategies: Please specify communications objectives for your identified target market, and in keeping with your recommended positioning strategy, take into consideration the specific characteristics and dynamics of the local market environment. Based on the above, provide some preliminary recommendations concerning a proposed communications mix and clearly justify your choice.

6. Pricing Strategies: Discuss any impacts that exporting may have on pricing decisions for the local market, outlining some key complications that may arise due to exporting (if this is your recommended entry strategy), including price escalation, and suggest ways in which these issues might be addressed.

7. Market Entry strategy It is most important that you provide a well-supported recommendation for a viable market entry strategy – clearly this will be strongly linked to your distribution strategy and the structure of the market. This can be summarised in conclusion with supporting arguments and/or dealt with in detail elsewhere in the report – it is up to you.

However, you will need to consider issues such as the need for control, access to your market, risk, the potential return on investment, and any legal issues such as a requirement for JV, for example. You are expected to present your analyses and recommended strategies by application of appropriate theoretical concepts, frameworks, and models throughout and you should note that there is a substantial mark for this.

Assessment Criteria The following criteria will apply: Marking Criteria % Marks Obtains, analyses, and synthesizes material from a comprehensive range of sources providing a good balance of academic, trade, and professional research and commentary.

20 % Comprehensive, systematic and accurate referencing and citation using the Harvard system of bibliographic referencing.

15% Applies appropriate theoretical models and concepts in the analysis of the macro-environment and competitive structure of the market

20% Applies appropriate theoretical models and concepts in the critical evaluation of target marketing, positioning, and market entry strategy.

20% Applies appropriate theoretical models and concepts in the discussion and evaluation of issues affecting the marketing mix.

15% Presents a concise, coherently structured, and professionally presented report 10% Presentation of your assignment Word Limit: 5,000 words maximum. Appendices are not permitted. The specified word count refers to the main body of the report and does not include, the front cover, title page, contents page, executive summary, or references.

Words in excess of the maximum allowed will not be marked. Formatting Assignments must be presented in the following format; Word-processed in Arial font, 11 pitch, and double-spaced. Margins must be as follows: Top; 1.0 inch (2.5cm), Bottom; 1.0 inch (2.5 cm), Left; 1.25 inches (3.2 cm), Right; 1.25 inches (3.2 cm). All pages must be numbered References: Referencing should use the Harvard Referencing System.

Figures, Diagrams, Tables, etc.: Please note that these should be numbered consecutively and introduced in the text. Front Cover (Title Page) must include program title,

module name, and number, the title of the assignment, name of the person submitting the work, student number, and submission date. Don’t forget to insert page numbers Structure oTitle page Executive summary (1 side of A4 max.) Table of contents introduction chapters/sections – use headings conclusions and recommendations Appendices bibliography (Mandatory) Research Guidelines You are required to research current thinking and key issues in international market entry and development in the specified area. The following factors should be considered:

·The latest and most relevant research into the international market entry and development ·The latest and most current research and information relevant to international marketers in your allocated industry sector ·The latest and most relevant research and information into the market situation and marketing environment in your allocated region for the particular market you have been allocated. You will be:

·Expected to consult widely both academic and trade sources in international marketing management, i.e. academic journals and trade journals. ·Expected to consult a range of academic journal sources, quality journals and newspapers and trade sources of information.

·Allocated marks based on your ability to; research widely and currently identify key thinking and concepts in your allocated area of international marketing and apply appropriate analytical frameworks As a guide. You would be expected to cite and identify and make use of key findings from research articles from at least 20 sources at least half of which should be academic journals.

Remember that if you are using internet sources you need to take particular care to corroborate your information with other sources and to specify the full URL and date accessed or downloaded in your reference. You may not use sources such as Wikipedia or marketingtutor.com.

You may of course access them for references to other more academically rigorous sources. Your marks for research will take into account how concerned you have been with the quality, reliability, and currency of the information you present and not only the referencing.

Marks will be allocated based upon the detail and validity of your research of the sector and the extent to which your analysis demonstrates an understanding of the specific international marketing challenges faced by companies in your chosen sector of the market and with respect to market entry and development in the specified region. Please note that a Bibliography is a mandatory requirement

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